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Staying power

The Washington Post's "In the Loop" column today takes a look at a topic we've covered several times here: the astronomical sums raised in the presidential race and how large donors still provide the bulk of the funding to all the presidential candidates (yes, even Barack Obama).

Obama's success in recruiting small donors is admirable and is a good thing for our democracy and engaging citizens in the process.  His rivals, Hillary Clinton and John McCain, have been fairly successful on that front themselves.  But in thinking about who is funding the campaigns and who is thus critical to each candidates' success, there's no denying the facts.

So far in this primary election season -- in 2007 and in January 2008 -- the presidential candidates have raised a combined $542 million from individuals, according to the nonpartisan Campaign Finance Institute. That's nearly double the previous record of $285.7 million raised during the primaries in the same 13-month period in 2003 and 2004.

Remarkably, the proportion of large vs. small donations has remained pretty close despite the huge overall increase. Contributions of $1,000 or more have accounted for 58 percent of individual giving in the latest 13-month period, the institute said. That compares with 64 percent during that same period of the previous presidential contest.

Small donations of $200 or less, fueled largely by the Internet, accounted for 28 percent of individual contributions during the most recent 13 months. In the same period four years ago, small contributions accounted for 23 percent, a change of just five percentage points.

UPDATE: The Campaign Finance Institute takes a closer look at the very recent trends--January 2008--and found a further rise in small donors, which is great, although they still don't fund half of any of the campaigns.


Tags: money in politics, election 08 (all tags)


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What makes a good campaign?

Your focus solely on money as an indicator of a campaign's success doesn't work this year.  There are other factors, like volunteers, organization, and free media, that have made just as much if not more difference than money.

Exhibit A: The Republicans
Before Iowa, few Republicans had raised more money than Ron Paul and few had raised less than Mike Huckabee.  Since Iowa, Huckabee continued to do relatively well and finished second in votes and delegates.  Even John McCain struggled to maintain sound financial footing into February.  The Republicans who did well seemed to benefit more from free media and their opponents' miscues than from their war chests.  Ron Paul and Mitt Romney raised more money than the rest and they both underperformed.

Exhibit B: The Democrats
The Democratic race is more interesting still.  Money has contributed to both Obama's and Clinton's success, but probably not as much as other factors have.  In Obama's case, his campaign is famous for its organization and volunteer base.  He does well with caucuses, where the better-organized campaign is often rewarded with strong showings.  Plus, his organization comes relatively cheap since it's largely driven by volunteers.  Clinton relies more on sheer familiarity.  Her name-recognition propels her through big states like California, Florida, Ohio, and Texas.  All the free media in the world can't compete with eight years as First Lady.

The point is, no matter who wins in November, the new president will be able to resist special interests because there were so many other factors that led to his/her election.

by Matt Titus--Intern on Thu Mar 13, 2008 at 05:38:35 PM EST


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