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Pizza What?

Pizza Hut has started running ads in early primary states of Nevada and South Carolina that feature two young men eating pizza. What's the problem you ask? Well, the script is a weird and contorted dialogue that starts out by complaining about all the "change" the presidential candidates are campaigning on (by now most major candidates are taking on the mantle). Mike Connery at Future Majority blogged on this wondering,

Why would you mock the #1 reason young people are turning out?

Being kind, it seems like this is an attempt at supporting youth turnout. But why the infantile line "I could use more change in my pocket," and the flimsy staging of one guy saying he won't vote, and then the other saying "you should" before they scarf down some pizza? People I've talked to about this agree that this either a confusing attempt to make the most of the elections season to sell pizza or a weird effort to increase turnout that just backfires.

In the end it's clearly all about pizza, not about recognizing the importance of the change that young people are creating by turning out in record numbers and supporting diverse candidates.

We are entering a year where politics seems to be experiencing a renaissance of civic values and engagement by many groups in American society. I hope that as we approach Super Tuesday and beyond, corporations like Pizza Hut will send a positive, clear message. I don't mind if they sell pizza while they're at it, but just don't screw up the message, people.

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Tags: Voting, election, primary, youth, turnout, pizza hut (all tags)


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